If a Netizen told you that they have not used Google or one of Google’s many products, he or she would probably be lying. Google, it’s subsidiaries, and the various tools that have spawned from the company have most probably found it’s way in your life one way or another.
3 major factors come into play to attribute to Google’s success, the ubiquity of the Technology, the wide reach of the Internet, and the exhaustive scope Google has on the various major facets of the Internet.
Web Search Engines
We are all well aware of the stark omnipresence of technology and the Internet, representing the first two factors previously mentioned, so how did Google take advantage of that? As the number of people going online grows rapidly; even more so will the content on the Internet. As such, the content on the Internet would need to be indexed, so as to facilitate searching for items on it. This ignited the creation of Web Search Engines. Early examples of popular web search engines include Lycos, Alta Vista and Yahoo!. These search engines were efficient and fairly popular in their heyday, till 1998 when Google arrived and changed the game.
Google became the leading search engine with an invention called PageRank, an iterative algorithm that ranks web pages based on the number and PageRank of other web sites and pages that link there, on the premise that good or desirable pages are linked to more than others. Evidently, this unique way of searching for items on the Internet struck a chord with Netizens and the rest is history.
Google did indeed revolutionize the search engine and has many other search engines that cater to more refined searches such as Google News for News Articles and Google Patents for registered patents and patent applications. However, search engines were just the tip of the iceberg for Google. Heard of the saying “To have a finger in the pie”? Google went to have it’s figurative “fingers” stuck in virtually every “pie” that the Internet had to offer. Chrome for web browsing, Blogger for blogging and Groups for Internet communication are just a few of the many Internet related products Google created to propel itself to one of the most popular and wealthy brands in the world.
As a seasoned Netizen myself, I too have used a number of Google related products and subsidiaries. Google and YouTube are definitely websites I use on an almost daily basis. I am a registered user for Gmail and Google Groups and have also used Google scholar to search for journals, Google Maps to look for directions and probably many Google products that I was unaware of. A point to highlight is that I did not use any of these websites or products just because they were popular or were under the Google brand. I used them because they were they were efficient and useful; more points that contribute to the success of Google.
For this week’s blog entry I has to learn something new on Google tools or services. I then decided to make use of this opportunity to expand my horizons. Upon Googling google (I hear that doing this will break the Internet. Well, it didn’t) I noticed that there was this search engine for books, cleverly name Google Books.
I used to be an avid reader when I was younger but stopped in my pubescent years because of a number of trivial reasons. However, I have been meaning to rekindle the joy I had for reading again after many recommendations and the priceless knowledge and entertainment that comes with reading, but was just lacking the push needed to start again. That is until I found out about Google Books.
I was blown away by the new world that Google Books had opened up for me. With Google Books, I can now read the synopsis and dozens of reviews for literally any book that was ever published. In addition to that there are pictures of the covers, and even scanned pages of a select number of books to preview. Moreover, there are even links to online stores where one can buy the selected book.
To add to the perks of using Google Books, I realized that I can view 3 free eBooks just by logging on to the website.
Google Books even indexes Graphic Novels and Magazines!
I can safely say that Google Books is an excellent tool for someone who wants to rekindle the love he or she had for books like myself. In fact, I believe even if one is new to reading or a seasoned book enthusiast, he or she would find Google Books extremely useful. I would now like to take the time to thank Google again for changing my life with yet another groundbreaking service. Thank You Google!
Here is a video of one of Google’s founders, Sergey Brin, talking about the future of Google Books.